About David Osborne
 David Osborne has spent more than two decades redefining what wealth management can be—personal, purposeful, and rooted in trust. As the Founder and CEO of On Alpha Capital, an independent boutique advisory firm with offices in Austin and Dallas, he has guided families, entrepreneurs, and professional athletes toward financial clarity and long-term confidence. His philosophy is simple: wealth should serve life, not the other way around. David Osborne created On Alpha Capital in Austin and Dallas to provide something rare in modern finance—conflict-free, relationship-driven advice that aligns every decision with each client’s unique goals, values, and vision for the future. Under his leadership, the firm has become a trusted partner for those navigating complex financial landscapes, from generational estate planning to investing in the digital economy.

David Osborne’s career began at Morgan Stanley in New York and Dallas, where he specialized in equity portfolio design, retirement planning, and income strategies. His early years on Wall Street gave him invaluable technical experience but also exposed the limits of large-scale corporate finance. He saw how rigid structures and sales-driven models often failed to serve clients’ best interests. In 1999, he chose to take a different path—one built on independence, transparency, and genuine client partnership. That decision led to the founding of what would become On Alpha Capital, a firm dedicated to providing fully customized financial strategies for people at every stage of life, from growing families and business owners to athletes managing sudden wealth.